Alaska & Alaska Highway Business & Travel Guide (AHM) 3rd Edition
From March 2025 to the beginning of April 2025, I was tasked to duplicate the new Open Road Guide magazine and replace all Open Road Guide branding with the AHM branding.
Note: All design work featured in this case study is done through Alaska Highway Services and Open Road Publishing.
Project Specs
Roles:
Graphic Designer, Production Artist
Timeline:
March 2025 - April 2025
Tools:
Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Tasks:
Layout design, branding replacement, preflight
The Problem
Rebranding a Copy of the Open Road Guide…in a Week
Our team was notified months ago that the AHM was to be rebranded to the Open Road Guide. However, one of the co-owners wanted to continue the Alaska & Alaska Highway Business & Travel Guide (shortened to the “AHM”) as he was really impressed with how the previous two editions looked.
The problem was that we’ve just sent the preflight files of the Open Road Guide to our printing press vendor. The team thought that we were done with all magazine publications, but we clearly celebrated too soon.
With an extremely tight deadline of one week, I had to take the Open Road Guide files and replace any Open Road Guide branding with AHM Branding.
The Solution
The 3rd Edition of the AHM
The Director of Production & Marketing and I collaborated on what elements of the Open Road Guide need adjusting/changing. Following her notes allowed me to make all of the changes in 3 days, while the 4th day was dedicated to making final edits.
The Result? The Magazine was Finalized in 4 Days.
After the Director of Production & Marketing notified the Executives that the AHM was sent to the printing press, we finally were able to wipe our hands clean of any more magazine projects! At the time of this case study, the Executives and our team has yet to receive physical copies of the newest AHM.
