TLP New Business Special Flyers
PRODUCTION | LAYOUT DESIGN
Around June 2025, the Director of Sales wanted to bring in more new advertisers to The Local Pages LLC (TLP). The Outside Sales representatives were looking to entice new customers with a new sales campaign as they just finished renewing the contracts.
I used Adobe InDesign, Illustrator and Photoshop to create these Sales Flyers for the Sales team.
Note: All design work featured in this case study is done through The Local Pages LLC.
The Challenge
Low Morale Amongst Sales Team
The TLP Sales team ran out of work due to the lack of new customers signing contracts with the company. The Sales Representatives’ work morale was drastically decreasing. Seeing this issue, the Sales Director decided to task me with creating some new sales flyers to boost the Reps’ morale and to entice new advertisers to get on board with The TLP business directories.
I then sat down with the Sales Director to figure out what information needs to be visualized on these flyers. The Director explained that the flyers need to convey each of the four types of packages that the Reps will offer during this new sales campaign: two packages strictly for the 2 Column Business Directories and two packages for the 3 Column Business Directories.
The Solution
4 Pages of the “New Business” Sales Flyers
After a few days of many back-and-forth meetings with the Sales Director to clarify some packages and their pricing, I came up with the following sales flyers. Feedback from the Director has mainly positive! With the colored gradient background of these flyers and the deep red pricing, the flyers definitely pop.
The Result?
The use of color in these flyers lightened up the Sales Reps’ faces and therefore, got them excited about selling to new customers again. The flyers also had a clean design, which made it incredibly easy for both the Sales team and customers to see what each package entailed. With the fast turnaround time and colorful designs of the flyers, TLP has gained 20 new advertisers within two months of 2025!
