Lollicup Online Order Concept Design
I created an online ordering feature to the current Lollicup site. This allowed Lollicup to compete with other bubble tea shops that also offered online ordering.
Project Specs
Roles:
Solo UX/UI Designer, UX Researcher
Timeline:
August 2023 - September 2023
Tools:
Figma, iPhone X (for User Interviews), Miro
Tasks:
Conducting User Interviews, Competitive Analysis, Persona Creation, Mapping User Flow, Usability Testing, Wireframing, Prototyping, Design Iteration
The Problem
Limited Online Ordering
With Lollicup being a beverage store, you would think that customers would have the option to conveniently order online. However, only a select few Lollicup locations offer online ordering. This forces customers to order their bubble tea in-person or through a food delivery service if their desired location doesn't offer online ordering.
The locations that do offer online ordering have outsourced their online ordering systems to evil third-party food delivery services (e.g., Square, DoorDash and UberEats). When businesses outsource any online ordering system, the third-party vendor takes a portion of the business' profit. These limitations cause Lollicup to not have as much revenue as their competitors in the bubble tea business.
The Solution
A Lollicup Branded Online Ordering Webapp
I created the Online Ordering flow that included the following screens:
Home page with clear CTA
Store Locator
Improved beverage menu
Order Review
Checkout
Order Confirmation
The Final Prototype
Positive Outcomes
✅ Decrease in Questions from Boba Tea Drinkers
At first, test participants had questions about the “signature” tags and lack of dietary/allergen restrictive-related tags. After cutting all confusing UI elements and adding more accessible design elements, participants were able to understand the Ordering flow without any question.
✅ 100% Task Success Rate
After two rounds of usability testing, the final prototype design led to all testing participants being able to successfully order a customized Strawberry Sunrise drink.