Coal River Services

PRODUCTION | PRINT ADVERTISING DESIGN | LAYOUT DESIGN

An RV park and lodge located at the junction of the Coal and Liard Rivers in British Columbia, Canada. The President of the Open Road Guide purchased Coal River Services in 2022 and wanted to revamp the branding of the lodge to include the infamous wood bison that commonly roam the area. This project consisted of me redesigning the logo, business cards, magazine advertisements and restaurant menu.

With the updated restaurant menus, it led the Coal River Services team to grow! Since this 2022 project, Coal River Services gained 20% new travelers and 3 more team members.

Note: All design work featured in this case study is done through Open Road Publishing.